Google Ads / AdSense
-
36 classes
-
Our Google Ads & AdSense Course is designed to teach students and professionals how to create, manage, and optimize effective online advertising campaigns. You will learn how to use Google Ads to drive traffic, generate leads, and increase sales, as well as how to monetize websites through AdSense. The course covers search ads, display ads, YouTube ads, keyword targeting, campaign optimization, and analytics. By working on real-world projects, you will gain practical experience in running campaigns and maximizing ROI, preparing you for a career in digital marketing and online advertising.
Course Modules
- 01. Introduction to Google Ads & AdSense
- 02. Understanding Online Advertising & PPC
- 03. Setting Up Google Ads Account & AdSense Account
- 04. Keyword Research for Ads & Campaigns
- 05. Creating Search Ads & Display Ads
- 06. Google Shopping Ads & Product Listings
- 07. YouTube Video Advertising
- 08. Ad Extensions & Optimization Techniques
- 09. Bidding Strategies & Budget Management
- 10. A/B Testing & Campaign Optimization
- 11. Conversion Tracking & Analytics
- 12. Ad Policy Compliance & Best Practices
- 13. Google AdSense Website Monetization
- 14. Display Network Campaigns
- 15. Retargeting & Remarketing Strategies
- 16. Freelancing & Career Opportunities in Google Ads
- 17. Case Studies of Successful Ad Campaigns
- 18. Final Project: Run a Complete Google Ads Campaign
