Social Media Advertising
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16 classes
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Our Social Media Advertising Course is a specialized training program for marketers who want to master paid campaigns on Facebook, Instagram, LinkedIn, and YouTube. You will learn how to create high-converting ads, target specific audiences, set budgets, and analyze performance data. This course goes beyond posting; it teaches you the technical and strategic side of running profitable ads for businesses and e-commerce stores.
Course Modules
- 01. Introduction to Social Media Advertising
- 02. Facebook Business Manager Setup
- 03. Understanding Audience Targeting & Personas
- 04. Creating Facebook & Instagram Ad Campaigns
- 05. Ad Creatives: Designing Images & Videos that Sell
- 06. Writing Compelling Ad Copy
- 07. Setting Up Facebook Pixel & Conversion Tracking
- 08. Retargeting Strategies (Custom & Lookalike Audiences)
- 09. Budgeting & Bidding Strategies
- 10. Analyzing Ad Performance Metrics (ROAS, CTR, CPC)
- 11. LinkedIn Ads for B2B Marketing
- 12. YouTube Video Advertising (Google Ads Integration)
- 13. TikTok Ads & Influencer Marketing
- 14. A/B Testing for Ad Optimization
- 15. Handling Ad Rejections & Policy Violations
- 16. Creating Reports for Clients
- 17. Freelancing as a Media Buyer
- 18. Final Project: Launching a Live Ad Campaign
Stop Posting for Likes. Start Running Ads for Sales.
Organic reach is dead. To grow a business online today, you need to pay to play. But spending money without a strategy is gambling. Our Social Media Advertising Course turns you into a professional media buyer who knows exactly how to spend $1 to make $5 back.
Why Learn Paid Ads?
- Instant Results: Unlike SEO, ads can generate traffic and sales within hours of launching.
- Targeting Precision: Reach people based on their age, location, interests, and even their shopping behavior.
- High Value Skill: Businesses are desperate for experts who can manage their ad budgets effectively.
What You Will Learn
We focus on the tools and strategies used by top agencies:
1. Facebook Ads Manager: The cockpit of social advertising. Learn to navigate its complex interface to launch campaigns across Facebook and Instagram.
2. The Pixel: Learn to install and use tracking codes that tell you exactly what customers do on a website after clicking your ad.
3. Funnel Strategy: Learn how to move strangers to customers. Create awareness ads, consideration ads, and finally, conversion ads.
4. Analytics: Stop guessing. Learn to read the data to know which ads are working and which ones to turn off.
Who Is This For?
This course is essential for business owners, marketing professionals, and freelancers. If you want to offer a high-ticket service to clients or grow your own brand, mastering paid traffic is the key. Join Next Level IT Institute and learn the science of selling on social media.